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Pop-A-Lock Teams Up with NASCAR Driver Landon Cassill to Raise Money for Childhood Cancer Research

Fire Suit Auction to Benefit St. Jude Children’s Research Hospital®

LAFAYETTE, LA., October 31, 2019 — Pop-A-Lock, the largest locksmith franchise in North America, has teamed up with Monster Energy NASCAR Cup Series driver Landon Cassill to raise money for St. Jude Children’s Research Hospital®.

Pop-A-Lock is sponsoring Cassill in the #00 car at the AAA 500 at Texas Motor Speedway on Sunday, November 3, 2019. The sponsorship includes a custom fire suit, which Cassill is donating after the race to PAL’s Heroes, a nonprofit dedicated to providing financial support to St. Jude Children’s Research Hospital® to help unlock the cure to end childhood cancer. PAL’s Heroes will auction off the fire suit, with proceeds to benefit St. Jude Children’s Research Hospital®.

The auction opens on Sunday, November 3 and runs through Friday, November 8. Anyone interested in bidding can register and view the auction at https://events.readysetauction.com/palsheroes/nascar.

“As the leader in the automotive locksmith industry, getting involved in NASCAR just makes sense,” said Don Marks, CEO of System Forward, the franchisor for Pop-A-Lock. “I’m thrilled to have a national platform to support St. Jude.”

“St. Jude has made some incredible contributions to childhood cancer research and treatment,” said Cassill. “I’m honored to be able to help support such an innovative organization.”

PAL’s Heroes has provided financial support to St. Jude Children’s Research Hospital® since 2015. Over the past four years, PAL’s Heroes has raised more than $650,000 for the hospital and its families.

About Pop-A-Lock

Pop-A-Lock is the largest professional locksmithing franchise in North America, offering a full range of locksmith and security services for your home, vehicle and business. Whether you need a new smart key for your car, want to change the locks on your home or need to enhance the security of your business, Pop-A-Lock has you covered. To learn more about how Pop-A-Lock can help you and to find a location near you, call 1-800-POP-A-LOCK or visit PopALock.com.

About PAL’s Heroes

PAL’s Heroes is a non-profit organization that is devoted to education, awareness, and fundraising to support the children and families that have been faced with life-threatening illness. Join forces with us to help unlock the cure to end childhood cancer. To learn more, visit PALSHeroes.org.


Jill Villejoin
Director of Marketing
System Forward America
337.233.6211 Ext: 224
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